National Railway Museum
The National Railway Museum in York have just introduced a new identity created by Thompson Brand Partners in Leeds. They have taken their lead of the angled parallel forms from iconography and architecture of railway history and created a simple modernist identity. There has been the usual disecting in public of the merits (hic) of the new brand on various design forums stating it was an easy and obvious solution. I personally like the identity and shall be interested to see how they progress the brand going forward and hope they steer away from the current logo overlaid on busy images.
The National Railway Museum in York have just introduced a new identity created by Thompson Brand Partners in Leeds. They have taken their lead of the angled parallel forms from iconography and architecture of railway history and created a simple modernist identity. There has been the usual disecting in public of the merits (hic) of the new brand on various design forums stating it was an easy and obvious solution. I personally like the identity and shall be interested to see how they progress the brand going forward and hope they steer away from the current logo overlaid on busy images.
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