Emil Ruder

Fantastic set of Emil Ruder (1914–1970) posters featured at 80 magazine. Ruder a Swiss typographer and graphic designer, who along with Armin Hofmann helped to found the Schule für Gestaltung Basel (Basel School of Design) and the graphic style known as the Swiss Style.

Ruder was a contributing writer and editor for Typografische Monatsblätter. Ruder's publication Emil Ruder: Typopgraphy helped spread the Swiss Style throughout Europe and North America.

Armin Hoffman

It's hard to believe that the poster above was designed in 1954, the typography looks so current. Armin Hoffman was instrumental in developing the graphic design style known as the Swiss Style. He is well known for his posters, many of which have been displayed in major art galleries. He also published a book called his work, quest and philosophy displaying perfectly his economical use of colour.