The old adage less is more certainly rings true with this minimalistic piece of branding for an urban design / architectural studio based in Sao Paulo, Brazil. The branding created by Mexico's favourite design agency Anagrama was based upon 2 simple elements, a geometric sans serif applied to a firm grid and a red diagonal slash that represented the young firm's dynamism and innovative personality. The simplicity is what makes this brand work especially in a country that are more renowned for their flamboyancy and bright colours. Anagrama produce some fine design work so definitely take a look at their website.
I love this contemporary identity for Mexican City bar Domestico created by Monterrey based Estudio Manifiesto Futura. They have clearly avoided all the obvious Mexican cantina cliches of sombreros and cactus to go with an identity based upon a pink colour scheme that emulates that of the Mexican social security application form! something that all Mexicans can relate to. The contrast of the pink and grey certainly gives the brand a sophisticated appeal whilst the three geometrical lines that represent the M in the name Domestico works as a graphic device and sets the trend for the minimalistic bottle labels. It's worth paying their website a visit as they have some very interesting work and they have kindly created it in both their native language and english.
