Max Schmid (1921–2000) born in Rheinfelden near Basel served an apprenticeship in graphic design in the studio of Fritz Bühler where he also worked alongside Armin Hofmann. In 1948 he became art director of the pharmaceutical company Geigy design studio and for the next 23 years his designs opitimised what became known as the 'International Style'. For more of his outstanding work grab yourself a copy of 'Corporate Diversity': Swiss Graphic Design and Advertising by Geigy, 1940-1970.
Showing posts with label corporate diversity. Show all posts
Showing posts with label corporate diversity. Show all posts
16.1.11
Max Schmid
Max Schmid (1921–2000) born in Rheinfelden near Basel served an apprenticeship in graphic design in the studio of Fritz Bühler where he also worked alongside Armin Hofmann. In 1948 he became art director of the pharmaceutical company Geigy design studio and for the next 23 years his designs opitimised what became known as the 'International Style'. For more of his outstanding work grab yourself a copy of 'Corporate Diversity': Swiss Graphic Design and Advertising by Geigy, 1940-1970.
11.10.10
Good Design, Good Business
Graphic Design and Advertising by Geigy 1940-1970’, 8 October 2010 – 8 January 2011, is now showing at Le Lieux du Design, Paris. The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product and company advertising in an exemplary way. For a comprehensive presentation of Geigy design, grab yourself the book Corporate Diversity a must have for anyone with an interest in Swiss graphic design.
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