Fred Troller (1930 - 2002) was an American graphic designer that emigrated from Switzerland. Born in Zurich in 1930 and graduating from the Zurich School of Design in 1950. Troller was best known for the fantastic graphic work for the Geigy Chemical Corporation. He later established his own design studio in New York working for clients such as Exxon, General Electric, IBM and American Airlines. Troller helped make the Swiss New Typography popular stateside. His work was heavily influenced by the Bauhaus school and his style was characterised by the manipulation of geometric forms, jarring juxtapositions of large and small types and visual puns formed from the fonts themselves. He later became an educator of design and taught at Cooper Union, the School of the Visual Arts, and Rhode Island School of Design.
Fred Troller (1930-2002) was born in Zurich in 1930 and graduated from the Zurich School of Design in 1950. He worked for Geigy Chemical Corporation and later established his own design studio in New York specialising in logos, advertising, annual reports and book sleeves for clients like Exxon, General Electric, I.B.M and Doubleday. His style was typically Swiss; manipulating geometric forms with large Sans Serif typefaces. The work he designed for Geigy and the work he carried out in the US helped define the Swiss legacy in many US design agencies in the 60s and beyond. Great work from a true design genius.
Graphic Design and Advertising by Geigy 1940-1970’, 8 October 2010 – 8 January 2011, is now showing at Le Lieux du Design, Paris. The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product and company advertising in an exemplary way. For a comprehensive presentation of Geigy design, grab yourself the book Corporate Diversity a must have for anyone with an interest in Swiss graphic design.
Fred Troller (1930 - 2002) was an American graphic designer that emigrated from Switzerland. Born in Zurich in 1930 and graduating from the Zurich School of Design in 1950. Troller was best known for the fantastic graphic work for the Geigy Chemical Corporation. He later established his own design studio in New York working for clients such as Exxon, General Electric, IBM and American Airlines. Troller helped make the Swiss New Typography popular stateside. His work was heavily influenced by the Bauhaus school and his style was characterised by the manipulation of geometric forms, jarring juxtapositions of large and small types and visual puns formed from the fonts themselves. He later became an educator of design and taught at Cooper Union, the School of the Visual Arts, and Rhode Island School of Design.
