Fred Troller (1930-2002) was born in Zurich in 1930 and graduated from the Zurich School of Design in 1950. He worked for Geigy Chemical Corporation and later established his own design studio in New York specialising in logos, advertising, annual reports and book sleeves for clients like Exxon, General Electric, I.B.M and Doubleday. His style was typically Swiss; manipulating geometric forms with large Sans Serif typefaces. The work he designed for Geigy and the work he carried out in the US helped define the Swiss legacy in many US design agencies in the 60s and beyond. Great work from a true design genius.
Great post, thanks! But I just googled him and I think his name is Troller (not Toller)
ReplyDeletePlease update this, my father's name was, FRED TROLLER
ReplyDeletethank you
I true genius, I agree. I am a student of Fred's, and with his picture on my desk, I am grateful daily for the education he gave me.
ReplyDeleteFred was an amazing teacher and inspiration to all who had the opportunity to study under him.
ReplyDeleteThank you for all your comments and apologies for the typo.
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