Swiss graphic design agency Idealismo are an agency after my own heart; in their 'about' section is just a quote from Josef Müller Brockmann "The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his personal style. But one must learn how to use the grid; it is an art that requires practice." It states a definite intent on how they approach design and clearly they have learnt from the 'Swiss style' as the excellent example above shows. The branding for home design agency A2 is simple and understated and sits perfectly alongside A2's interiors and furnishings.
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