Bob Noorda

Bob Noorda (1927-2010), was an internationally known graphic designer who helped introduce a Modernist look to advertising posters, corporate logos and in the 1960s along with Massimo Vignelli, the entire New York City subway system. Noorda took his Bauhaus training and created beautiful work for Pirelli, Olivetti and Alpha Romeo before founding Unimark in 1965 with Vignelli. Unimark were credited for awakening the corporate world to Modernist design thinking and for using distinctive type and images to create a consistent brand identity. His legacy lies with designs for the underground rail maps for Milan, New York and Sao Paulo that still remain today. A true legend of modernism.

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