LA Transat

Award winning Studio Dunbar of the Netherlands are one of my favourite agencies and their website always is a rich source of modern contemporary graphic design that is backed by classic Swiss design principles. La Transat is an international yacht race funded by French insurance company AG2R La Mondial. They approached Studio Dunbar to create the visual identity that would be launched in Paris and included 125 posters measuring 4 x 3 metres. The geometric shapes combined with colours overlaying imagery of water sports look fresh and dynamic. The style is based on international maritime flags representing the alphabet. Love it.

1 comment:

  1. These are excellent! A great concept and so visually arresting.
    I just discovered your blog and I love it! Each story is so interesting... thanks a lot for posting these. -Rob in DC