7-Eleven

If ever there was a store that was in need of a refresh it is your local covenience store7-Eleven. Although they no longer exist in the UK they were the epitome of a brash food store made popular by selling Dunkin Donuts and Slurpees. Thankfully in Sweden the brand has been given a much needed lift. Utilising strong geometric lines to create a seven on the vertical plane and an eleven on the horizontal plane the design is memorable whilst still retaining some of the original design. For more images have a look at Swedish design agency BVD's website.