The old adage less is more certainly rings true with this minimalistic piece of branding for an urban design / architectural studio based in Sao Paulo, Brazil. The branding created by Mexico's favourite design agency Anagrama was based upon 2 simple elements, a geometric sans serif applied to a firm grid and a red diagonal slash that represented the young firm's dynamism and innovative personality. The simplicity is what makes this brand work especially in a country that are more renowned for their flamboyancy and bright colours. Anagrama produce some fine design work so definitely take a look at their website.
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