Good Design, Good Business

Graphic Design and Advertising by Geigy 1940-1970’, 8 October 2010 – 8 January 2011, is now showing at Le Lieux du Design, Paris. The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product and company advertising in an exemplary way. For a comprehensive presentation of Geigy design, grab yourself the book Corporate Diversity a must have for anyone with an interest in Swiss graphic design.

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