Karl Gerstner

Despite this looking like a modern piece of contemporary graphic design it was designed in 1957 by Karl Gerstner for Musical Box a music store in Basel. This was the bag to hold the LPs inside and if ever there was an excuse to buy more music then this is it, a beautiful grid design. Gerstner was born in 1930, freelanced for Geigy, 1949-52, re-designed Werk in 1955 and in 1959 opened Gerstner+Kutter ad agency in Basel and published 'Die neue Graphik'. In 1964 he published 'Designing Programmes' a model for design in the early days of the computer era.

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