11.5.11

Den Norske Opera & Ballet


I love this simple brand identity created by Dinamo Design based in Norway. Created in 2009 when the Norwegian Opera and National Ballet moved into a new building and required a new name and strategy. The inspiration for the identity was derived from the architecture, the logo being an abstract interpretation of this, based upon the main angle set at 7.125 degrees. The brand was then rolled out with a strong grid system that utilised the angle as a graphic device for imagery and colour overlays/die cuts.

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