22.5.11

Edgeboard




Hampus Jageland a Swedish creative thinker now residing in Paris created this fantastic minimalist identity for Edgeboard a company based in Sydney, Australia. The identity is based on the board's special feature the edge, and the brand comes to life using the edge across a broad range of materials and applications. A simple idea that is very effective and perfectly executed. For further images of the identity and other great work check out his website.

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