Hans Neuburg

Hans Neuburg (1904-1983) a designer and a writer was one of the key figures and publicists of the Swiss International style. He trained at the Zurich print publishers Orell Fussli and worked for various firms in Switzerland in late 1920s-1930s. In 1928 he was a copywriter at the Dalang advertising agency where he was at the forefront of industry advertising. Neuburg became an advertising specialist working and collaborating with many designers and photographers including Max Bill and Herbert Matter. From 1933 to 1937 he promoted and published his own newsletter Industrie-Werbung. His earliest example of industry advertising, working alongside Anton Stankowski was for the engineering company Sulzer (see above). Neuburg was given the job of designing all the advertising material for Sulzer's central heating and ventilation department and a range of forms and stationery. He wanted to produce a clean, contemporary and unified look by introducing a the word Sulzer as the logotype/trademark set in Akzidenz Grotesk. 

Neuberg is probably most famous for his work on Neue Grafik magazine (1958-1965) where he was part of the editorial team alongside Richard Paul Lohse, Joseph Müller-Brockmann and Carlo Vivarelli. The magazine was to define the Swiss modernist style. During the 1960s he wrote a  number of books notably - Publicity and Graphic Design in the Chemical Industry (1967) which has become the holy grail for designers and collectors of the Swiss style. For a fall account of this book and more of Hans Neuburg's work head over to designer books an amazing depository of rare books.