Genworth Visual Identity

Stunning piece of branding by Tolleson Design for Genworth Financial Wealth Management. Faced with the challenge of three distinct business units with their own mix of collateral they created an identity that was flexible enough to bring all divisions together under a single brand whilst still maintaining their individual offer. The identity paid homage to their existing brand by continuing  with the nautical inspired design theme. Click through for the full story and to see how the application of the visual design system works across multiple items.

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