Anton Stankowski

Just picked up this months issue of Creative Review where it features the top 20 logos of all time. Following the beautifully crafted woolmark in second position is Anton Stankowski's (1906-1998) Deutsche Bank logo which was introduced in 1974 and was the epitome of modernist rationalisation.

was a German designer, painter and photographer and pioneered Constructive Graphic Art. It was during his time working in Zurich for Max Dalang's ad agency he met Max Bill and developed his personal theory of graphic design - his Gestaltungsfibel. The emphasis was on clear and functional design and the oblique line was a recurring theme in both his paintings and graphic work. Whilst his logo for Deutsche Bank was widely criticised at the time (100,000DM for 5 lines! - the Bild-Zeitung newspaper stated) it has stood the test of time, just like a classic logo should.

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