Fred Troller

Fred Troller (1930 - 2002) was an American graphic designer that emigrated from Switzerland. Born in Zurich in 1930 and graduating from the Zurich School of Design in 1950. Troller was best known for the fantastic graphic work for the Geigy Chemical Corporation. He later established his own design studio in New York working for clients such as Exxon, General Electric, IBM and American Airlines. Troller helped make the Swiss New Typography popular stateside. His work was heavily influenced by the Bauhaus school and his style was characterised by the manipulation of geometric forms, jarring juxtapositions of large and small types and visual puns formed from the fonts themselves. He later became an educator of design and taught at Cooper Union, the School of the Visual Arts, and Rhode Island School of Design.

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