Carl B. Graf

Carl Bernard Graf (1926-1968) was a Zurich based designer that contributed to the swiss style with his work regularly appearing in Graphis. There is little known about this designer on-line although if you look at the excellent wiedler.ch site you will find a classic example of 1950s' swiss modernism: asymmetric page layout and page numbers, sans-serif typeface, lowercase titles revealing the influence of 1920s' new typography, created by Graf. In 1964 Graf created a logo for Zurich firm Metallbau, makers of Norm metal building components. The rectangle containing the letters became a structural element in the stationery and advertising including this excellent example. For more his great work check out Insect's flikr set.

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